2013-2018 年的期货市场:将直接显示广告销售向 RTB 平台上移动

2015 年 6 月 18 日

IDC estimates the programmatic forward market to reach $14B by 2018. In this paper, analyst Karsten Weide explores the opportunities and challenges of a forward market built on programmatic infrastructure, with the same buyer-controlled audience targeting found in RTB today.


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