贸易学院

Enroll in the Trading Academy now.

As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you? At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device.

Whether you’re a media planner looking for a primer on the basics, or a CMO looking for next-level strategies, the Trading Academy can help you become a thought leader in the digital industry’s next phenomenon: programmatic.

  • Enjoy eLearning video courses and document your studies with a certificate of completion
  • To receive certification, you will need to pass two of the Trading Academy curriculums and certification exams
  • Choose from four curriculums which can be taken individually or combined for advance study
  • Monitor your progress via online testing, including section review quizzes and a final exam

Register for courses or explore our free educational content.


Curriculums



Professional |
Programmatic Principles

Learning Path: Course 1

Best for: CMO’s and Marketers, Media Planners/Buyers, Sales/Account/Campaign Managers, Programmatic Traders


Practitioner
| Targeting & Data Management

Learning Path: Course 2

Best for: Media Planners/Buyers, Account/Campaign Managers, Programmatic Traders


Strategist |
Optimization & Strategy

Learning Path: Course 3

Best for: Programmatic Traders


Specialist
| Omnichannel & Inventory Types

Learning Path: Course 4

Best for: CMO’s and Marketers, Media Planners/Buyers, Sales/Account/Campaign Managers, Programmatic Traders


Client Testimonials


"We’ve found The Trade Desk’s Trading Academy programmatic certification course to be immensely valuable – providing clarifying history and background, insightful high-level overview of the ad tech landscape and future likelihoods, and outstanding commentary from industry experts. Top-notch production values seamlessly tie it all together. We’ll be folding this course into our onboarding program, as a critical starting point for all of our new hires moving forward."

- Billy Tarter, Director of Programmatic Advertising at Point It


“Just completed the Trading Academy programmatic certification and it was phenomenal to say the least. Great material! Very in-depth and insightful.”

- Vertika Tiwary, Senior Manager, Programmatic Media at Accuen Canada


Content Spotlight


Header Bidding & Header Buying, Resetting the Waterfall - Andrew Casale, President & CEO Index Exchange



Programmatic Email and Identity, Transformation in the Inbox - Jason Kelly, President LiveIntent


Programmatic Audio, Turning up the Volume - Les Hollander, Global Head of Audio Monetization Spotify

Optimizing the Efficient Frontier of Branding Campaigns - Adam Heimlich, SVP Programmatic HX at Horizon Media

Trading Desks, Building a Programmatic Center of Excellence - Jay Friedman, COO Goodway Group


Data 101: Understanding and applying data to improve performance - Eric Roza, SVP Oracle Data Cloud


Preview Trading Academy


Trading Academy Certification offers valuable credentials to help you and your team further your business and career goals.

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