Programmatic Native Marketing with The Trade Desk
Enrich the user experience by adding value to site content with native ad networks that can be easily measured using the same key performance indicators (KPIs) you rely on for display.
In-feed and in-article native ads allow the advertiser to immerse their brand within the publisher's site to reach the right audience at the right time and within the right context. This winning combination drives engagement, Click-Through-Rate (CTR), Cost-Per-Acquisition (CPA), and more to enhance your omnichannel campaign performance.
Getting started with native marketing is simple. Upload an image, logo, copy, and URL into The Trade Desk platform, and the technology formats your content to match the unique look and feel of the publisher site, whether it's displayed on a smartphone, tablet, or laptop.
Programmatic buying with The Trade Desk gives you real-time reporting insights to measure campaign success, test your creatives, and optimize to the content and images that perform with your target audience.