移动广告

The Trade Desk’s enhanced mobile advertising solution cultivates strategic, scalable, and smart campaigns to meet the needs of keen cross-device users. Apply performance-boosting bid factors by device type, demographic, time of day, channel, and location to achieve your mobile key performance indicators (KPIs).

Mobile Advertising with The Trade Desk

Capitalize on the insights available to reach your desired segment of mobile users and increase your omnichannel reach.

Each mobile device is something different to its user — it's their personal shopper, nanny, and meteorologist. Linking together the multiple devices of a single user is crucial to understanding his or her buying decisions.


Mobile Ad Targeting Strategies


AD ENVIRONMENT
Choose between mobile web, mobile-optimized web, and in-app inventory to best meet your campaign objectives.

应用程序类别
在应用程序及应用程序类别中选择与您的广告商相关的应用程序及类别。在超过 200 个 Apple App Store 和 Google Play Store 类别中选择。

特定于应用程序
通过瞄准特定的移动应用程序,甚至是将其列入黑名单,来优化移动广告活动绩效。

受众定向
利用特定于移动设备信息的第三方人口统计资料,从而获得更大的定向受众影响力。

设备种类和型号及 OS 版本
在最有可能推动针对您的广告商之行动的设备构成和型号上瞄准用户,无论它是最新的 iPhone 还是已购买两年的 Android 设备。

地理围栏
根据实时的经度/维度位置,采用超本地化的地理定向来接触用户。吸引在您的实体位置附近生活、工作和玩乐的用户的注意。

Fully engage your audience on every channel with cross-device ad targeting and attribution.

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