"THE DRUM DIGERATI: The 100 Top People In The UK Digital Industry"

2017 年 11 月 1 日


THE DRUM DIGERATI: The 100 Top People In The UK Digital Industry

http://www.thedrum.com/lists/digerati

The Digerati is The Drum’s annual celebration of the 100 most influential people across the breadth of the UK’s digital media and marketing industries. This year, we invited our readers to nominate the individuals they admired and provide testimonials explaining why their peer deserved a place on our list. Then, our editorial team pored over their submissions to whittle the hundreds of nominations down to our final Digerati. In tandem with The Drum’s Dadi Awards, which reward digital excellence, the Digerati represents our commitment to recognising the businesses, work and people excelling in the industry today.

AdTech & MarTech

James Patterson

The Trade Desk
James Patterson
vice president of global operations

Patterson spent eight years focused on digital advertising at agencies before moving over to adtech. In 2013 he joined The Trade Desk as UK general manager, helping grow the company’s footprint and brand here. In his new role as vice president, global operations, he is focused on driving growth and deepening partnerships for The Trade Desk around the world. In addition to client and partner growth, he also focuses on delivering innovative products that help advertisers and brands more effectively target and measure their omnichannel campaigns, including video, mobile, native, audio, and emerging channels like connected TV.

Wayne Blodwell

The Programmatic Advisory
Wayne Blodwell
founder and chief executive officer

Blodwell has been at the forefront of programmatic since 2012 and in September 2016, following a stint of senior agency roles, created The Programmatic Advisory – an expertise advisory company, set up... Show more

Jana Gökalp

Mopub

Jana Gökalp

head of demand partnerships, EMEA

As the head of demand partnerships in EMEA, Gökalp and her team focus on growing existing partnerships with programmatic buyers, identifying new business opportunities for MoPub and educating the mark... Show more

Amir Malik

Accenture Interactive

Amir Malik

global digital marketing expert

Malik believes that marketing automation has defined his career. As technology powers advertising, clients are adopting more tech licenses, which fuels a question around in-housing activation capabili... Show more

Simon Halstead

Oath

Simon Halstead

head of open demand international

A prominent figure in the industry, Halstead is a sales leader and digital professional with significant experience, Halsted has worked in UK, European and global roles, and is currently head of open... Show more

Paul Gubbins

Oath

Paul Gubbins

lead consultant

Gubbins’ digital career kicked off across a range of premium publishers including the Telegraph, Reuters and City AM. From there, he helped launch the first truly global mobile DSP, StrikeAd, later ac... Show more

Tim Collier

Double Click

Tim Collier

platforms partnerships, system integrators

For the last six years, Collier has worked across APAC and Europe for Google's DoubleClick in a number of sales and strategy roles. In the last 18 months he's focused on launching and building out the... Show more

Paul De la Nougerede

The Telegraph

Paul De la Nougerede

commercial product director

De la Nougerede is the commercial product and operations director for the Telegraph, responsible for advertising products, ad technology and ad operations. Key projects over the last 12 months have be... Show more

Jon Mew

IAB(美国互动广告局)

Jon Mew

chief executive officer

Mew was appointed chief executive officer after nine years at IAB in January 2017. He restructured in April to facilitate better engagement with advertisers and agencies and hired IAB’s first chief ma... Show more

Mike DiNorscio

Amobee

Mike DiNorscio

vice president of sales, EMEA

Since joining Turn (now Amobee) from AppNexus in February, DiNorscio has focused on building a world-class team of platform sellers to launch the newly combined Amobee + Turn offering. Amobee has a ve... Show more

Nigel Gilbert

AppNexus

Nigel Gilbert

vice president strategic development, EMEA

Nigel started out in digital during the late 90s, working at portals, before joining the launch team of Unanimis, the first site rep business in the UK. It conceived the ad sales strategies for sites... Show more

Leon Siotis

Spotx

Leon Siotis

managing director, UK and southern Europe

Siotis says he has had the good fortune of working for amazing and innovative companies. He started his career at Ad.com and then MySpace and joined the programmatic revolution at the ground floor whe... Show more

Andy Mihalop

Facebook

Andy Mihalop

head of measurement marketing and ads insight, EMEA

Mihalop has been fortunate to have gleaned digital sales and marketing leadership experience in a variety of roles for brands, agencies, Google and, for the last two years, Facebook. He's had the priv... Show more

Elli Papadaki

Vogue

Elli Papadaki

head of programmatic and digital revenue

Papadaki’s career began with an eight-year stint at the FT, where she sold cross platform solutions with a particular focus on digital executions. Her next move saw her transition into ad tech where s... Show more

Paul Silver

Media IQ Digital Lt.

Paul Silver

chief operating offcier

With vast intersecting experience in technology, marketing, product and business, Silver now serves as chief operating officer and as a board member of Media iQ. Silver is an industry thought leader s... Show more

Jakob Nielsen

GroupM

Jakob Nielsen

UK managing director

As founder of Finecast, Nielsen leads the development of GroupM’s addressable TV strategy together with Kelly Clark, global chief executive officer of GroupM and Irwin Gotlieb, global chairman of Grou... Show more

Matt Bennathan

Nielsen Marketing Cloud

Matt Bennathan

vice president

Bennathan’s entrepreneurial mindset successfully carried eXelate from startup, through acquisition by Nielsen in 2015, to the recent acquisition of VisualDNA and evolution into Nielsen Marketing Cloud... Show more

Kayee Cheung

Spotify

Kayee Cheung

vice president, global investment and commercial development

Cheung is currently vice president, global investment and commercial development, responsible for structuring key strategic partnerships which aim to foster commercial innovation around the ad-funded... Show more

Nicolas Bidon

Xaxis

Nicolas Bidon

global president

Bidon is responsible for guiding overall company strategy, growth and client development across 47 markets in North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. He previo... Show more

Rakhee Jogia

Rakuten

Rakhee Jogia

regional director

Jogia has over 10 years’ experience in affiliate, programmatic and digital marketing. She joined Rakuten Marketing in 2010 and was instrumental in growing its UK publisher network. Since 2012, she has... Show more

Kevin Edwards

Awin

Kevin Edwards

global client strategy director

Edwards has worked in affiliate marketing for 15 years and Awin for 11. He recently led the team responsible for the publication of The Awin Report, the industry’s first definitive guide to the global... Show more

Jamie West

Sky Media

Jamie West

deputy managing director

West is deputy managing director and group director of advanced advertising at Sky Media. With over 20 years of TV and online sales experience, Jamie leads Sky’s advanced advertising strategy across E... Show more

Simon Harris

Dentsu Aegis

Simon Harris

head of programmatic activation

Simon leads the optimisation teams at Dentsu Aegis Network in London and has been instrumental in creating a modern and progressive trading operation that is fully integrated into the planning teams w... Show more

Danny Hopwood

Publicis Media

Danny Hopwood

executive vice president EMEA, PM Precision

Hopwood is responsible for delivering market-leading data and technology solutions that offer flexibility, brand protection and performance for Publicis Media. Joining Publicis Groupe in 2011 and prom... Show more

Tim Hussain

Ebiquity in

Tim Hussain

head of digital

Hussain joined Ebiquity in 2016 to lead the digital consultancy practice for the UK and global clients. He works with many of the world’s leading brands as an impartial advisor on all areas of digita... Show more