Adweek "Young Influentials: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights"
2017 年 10 月 9 日
10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights
Meet Adweek's Young Influentials
From breaking new ground in artificial intelligence to promoting digital advertising transparency, these Young Influentials are shaking up the tech world.
Chief Client Officer, The Trade Desk
As The Trade Desk’s eighth employee, it was up to Brian Stempeck to start the California-based programmatic ad company’s first New York office—which he did, from his own Brooklyn apartment, in 2010. Since then, he’s grown the office to 150 employees (the company now has over 600 worldwide). And while the company had no revenue or clients when Stempeck began, media spend last year grew to $1 billion.
Stempeck, 38, says that while only $15 billion of the $600 billion global digital advertising spend is currently programmatic, the overall analog-to-digital transformation could be just “dress rehearsal” for what’s yet to come for programmatic TV.
“I think being influential in this space means being able to explain complex technology in a simpler form, so then others can buy into the idea,” he says. “It’s kind of like this big game of telephone and you can’t do that if you’re using really arcane, complex ad-tech terminology.”