AdExchanger "Spotify Opens A Programmatic Sales Channel"
2016 年 7 月 21 日
Spotify is opening a new programmatic sales channel via partnerships with Rubicon Project, AppNexus and The Trade Desk. Ad Age reports that the rollout follows a tepid embrace of exchange selling that involves fixed-price auctions on audio-only platforms –and transacted via insertion orders. "We were waiting for a programmatic standard for audio," said programmatic honcho Jana Jakovljevic. The new initiative will expose audio inventory in private marketplace deals. Read it. Earlier in AdExchanger: For Spotify, 2016 Is All About Programmatic