Transforming Advertising Together.

The Trade Desk works industry-wide to build a better future for advertising. These initiatives reflect our ongoing effort to empower advertisers and benefit consumers, and ultimately enable better experiences across the board.

Marketplace Quality

The Trade Desk’s dedicated Marketplace Quality team is committed to elevating brand safety and preventing fraud, ensuring our advertisers gain access to only the highest quality inventory.


Unified Open ID

The Trade Desk’s Unified Open ID initiative works to build a better internet and advertising experience by streamlining ID mapping to benefit agencies, brands, and consumers.


Gold Standard

The Trade Desk’s Gold Standard protocol promotes a fair and transparent programmatic advertising marketplace by standardizing the industry's billing, pricing, and data practices across supply-side platforms (SSPs).