Michelle Hulst

EVP, Global Data and Strategy


As Executive Vice President, Global Data & Strategy at The Trade Desk, Michelle leads the data partnerships and strategy organization. She is responsible for originating and managing partnerships that provide advertisers with the data solutions they need to drive their business performance.

Before she joined The Trade Desk, Michelle was Group Vice President, Marketing & Strategic Partnerships at Oracle Data Cloud, a global business unit within Oracle. The unit focuses on helping the advertising industry’s largest brands and platforms create better outcomes using data and technology. Michelle led the strategic partnerships, business development, culture, and marketing organizations, including the teams responsible for sourcing and managing data and platform partnerships.

Prior to it being acquired by Oracle, she was at Datalogix from 2006–2015, where she was Senior Vice President, Strategic Partnerships and Business Development. Michelle led the global deal team’s execution of pivotal partnerships, which were instrumental in transforming the business from an offline, direct-mail company to a data-driven digital innovator. She was a founding member of the executive team responsible for growing Datalogix to one of the largest data companies in digital advertising, leading to the sale of Datalogix to Oracle.

Previously, Michelle worked at Entertainment Publications, an operating business of IAC/InterActiveCorp, for almost 11 years. She held several positions there before becoming Vice President, where her role included the strategic direction and general management of a new business initiative focused on digitizing promotions for SMBs.

Michelle holds a Bachelor of Arts from the University of Michigan, and a Master of Business Administration from Northwestern’s Kellogg School of Management. She serves on the Board of Directors of the Bank of Hawaii, and lives in the San Francisco Bay Area with her husband and three sons.