VP of Global Marketing
Crystal Eastman currently serves as Head of Global Marketing, overseeing Global Product Marketing, the regional marketing teams, and Global Employer Brand. In this role, Crystal leads go-to-market strategy and execution for The Trade Desk across the globe. Prior to joining The Trade Desk, Crystal served as Head of Retail Marketing for BlackRock, where she was responsible for building out a data-driven marketing organization, and relaunching the BlackRock, iShares, and Aladdin brands in the U.S. market. Under her leadership, Crystal’s team launched the 2019 “invest in something bigger” campaign, which garnered numerous awards for its category-busting, storytelling approach, and resulted in a 30% improvement in brand awareness.
Crystal is a marketing veteran, having spent her career driving brand strategy, customer acquisition, and loyalty for iconic brands, such as American Express, Allstate, and Goldman Sachs. Earlier in her career, as an Executive at American Express, Crystal’s work to reinvigorate the value proposition of the Hilton Card was recognized by JD Powers as the “Top Hotel Co-Brand 2012.” Crystal also earned the American Express Pinnacle Award for exceptional leadership.
Crystal lives in downtown New York City with her husband and two children.